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At Golley Slater, we believe the most creative, effective campaigns come from original thinking.

Behind the scenes: Our Mitsubishi Outlander PHEV TV ad

If you follow our Golley Slater Cardiff pages on social media, you’ll remember us sharing our 60 second television ad for the Mitsubishi Outlander PHEV earlier this year.

We created the ad as part of a campaign which marked the Outlander PHEV as the most popular plug-in hybrid car in the UK. To shoot it, a team of three from our Cardiff offices travelled to South Africa, where they joined a huge crew of more than 80 for the production.

This was an absolutely enormous project, probably the largest, most exciting advertising campaign we have ever produced – so we thought it only right that we document the process. Well, here’s the result!

Take a look at the film below to see how our creative ideas eventually came to life – and you can also watch the finished ad by clicking here.