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At Golley Slater, we believe the most creative, effective campaigns come from original thinking.

Golley’s week that was #12

Our regular round-up of what’s been going on in the Golley Slater Cardiff office over the last seven days.

#1 We celebrated all things education and skills

It’s been a busy week for our education clients, with major PR campaigns underway to mark both UK-wide Careers Week and Apprenticeship Week. We’ve been promoting Skills Cymru, a Careers Wales-led Skills event bringing together 1000 pupils and businesses in Carmarthenshire – which was covered by WalesOnline, South Wales Evening Post, Llanelli Star and Llanelli Herald as well as being featured on BBC Wales Today and Swansea Bay TV. We also drafted and placed a thought-leadership piece on the Institute of Welsh Affairs’ blog, arguing for a national conversation on supporting Generation Y, as well working on some light-hearted content on the most unusual jobs available in Wales. Our Apprenticeship Week campaign also secured a double page spread in the Western Mail’s education pages.

#2 We helped the Wales Air Ambulance spread the word about their increased resources

The Wales Air Ambulance celebrated its 16th anniversary on St David’s Day and this week, we announced that their services were being expanded. Extending the Cardiff-based helicopter’s operating hours means that all four of the charity’s aircraft will now run seven days a week – helping save even more lives across Wales.

#3 We joined almost 2,000 others at the WMC for Ignite Cardiff Deluxe

A special one-off, ‘deluxe’ version of Ignite Cardiff took place this week and as usual, the team from Golley Slater was there to support – this time in the grand surroundings of the Wales Millennium Centre. Ed Barnett, one of the organisers who will be stepping down from the public speaking event moving forwards, made sure he used his final opportunity in front on an audience to the fullest effect – Congratulations, Ed!

 #4 We shared a behind the scenes look at the making of a big budget TV ad
Creating the latest TV ad for the Mitsubishi Outlander PHEV was an absolutely enormous undertaking – this was probably the largest, most exciting advertising campaign we have ever produced, so we thought it only right that we document the process. The film below shows how, over the course of a few months, our creative ideas eventually came to life back at the beginning of the year.