At Golley Slater, we believe the most creative, effective campaigns come from original thinking.
Our regular round-up of what’s been going on in the Golley Slater Cardiff office over the last seven days.
#1 We launched a new all-Wales lottery
Last week we launched a new all-Wales society lottery, backed by S4C and run by a not-for-profit operating company – Loteri Cymru. After more than two years of planning, it was great to finally see the project get off the ground. The first stage of the campaign was the media launch, followed by a major Wales-wide advertising campaign. You may have spotted our 10-second teaser TV ads in the Coronation Street break, keep an eye out for the full 30 second advert in the coming days!
In the first seven days since launch, we’ve secured more than 50 pieces of media coverage, including on the BBC, Wales Online, the Daily Post , Golwg, and BBC Radio Wales/Radio Cymru. As a minimum of 20% ticket sale proceeds from Loteri Cymru will go to good causes in Wales through a new charity, Hanfod Cymru, we also secured coverage in the third sector press, including Civil Society and Third Sector magazine. With tickets going on sale to the public on Monday 10th April, we’re bound to have some more exciting updates for you across the course of the month – watch this space!
#2 We celebrated great results for our 2016 GP campaign for the Welsh Government
Last year, Welsh Government introduced a financial incentive scheme aimed at attracting GPs to specific areas of Wales. To support this, we devised a digital advertising campaign which encouraged more doctors to consider training, living and working in Wales. This week, the Welsh Government announced a 16% annual increase in the number of GP training places filled, with Wales’ Health Secretary Vaughan Gething calling the rise “something to celebrate.” We can’t help but agree!
#3 We started the search for a new team member
At the end of March we started looking for an ambitious self-starter to add to our growing Content and Social Media team. The vacancy is for a Digital Content Executive, based at our offices slap-bang in the centre of Cardiff, and would suit someone with around a year’s experience of working in digital communications. To find out more, click here: http://bit.ly/2o9JA9p
#4 We refreshed our social media crisis handling skills
On Thursday, our PR and Content teams locked themselves away in the boardroom for a couple of hours to try out the ‘Social Simulator’. This training tool presents participants with a fictional crisis which unfolds in real-time across social media, and challenges PR and digital teams to examine how prepared they are to handle crisis comms on social media in real life. Great fun! You can read more about this unique training tool and how it works here: socialsimulator.com.
#5 We took delivery of our gorgeous new meeting stationery
You can imagine the level of excitement in the office when these bespoke notebooks and pencils landed on our desks – and they’ve all been custom designed in-house by our creative team. They come in four designs so far; frenchie, boxer, basset and bulldog – and we couldn’t love them any more if we tried!