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At Golley Slater, we believe the most creative, effective campaigns come from original thinking.

Golley’s week that was #16

Our regular round-up of what’s been going on in the Golley Slater Cardiff office over the last seven days.

#1 Our TV ads for a new all-Wales lottery went live

If you’re a fan of Coronation Street, you will probably have spotted our new TV adverts for Loteri.Cymru, starring Wyn & Wyn (and a few familiar Golley Slater faces as extras, too). We shot the advert at various locations around South Wales on a cold and blustery day back in February, and it’s always a nice feeling when our work finally goes out to the public. To watch the full 30-second advert click here.

#2 The Folly Farm PR team had another exciting week

…with a double page travel feature we’d worked on appearing in The Sun (in print and online), followed by further stories on BBC Wales and Wales Online. We’ve worked with Folly Farm since 2012, helping to strengthen its profile as a family attraction and position it as more than just a farm park, but as a zoo with a wide range of exotic animals. Since then, the popular family attraction has opened seven new enclosures, including the Penguin Coast, Flamingo Lagoon, Pride of Pembrokeshire and most recently, Kifaru Rhino Reserve. We have managed the PR for the opening of each, resulting in national, regional and broadcast coverage reaching millions of people.

#3 We learned from – and shared ideas with – others in our industry

Every staff member in the PR department at Golley Slater Cardiff is a member of CIPR Cymru, tracking their training and development using the CPD scheme available to all members. As sponsors of the CIPR in Wales, we also host the monthly ‘social shorts’ training events at our office – a chance for PR professionals from across the country to meet regularly and share case studies and examples of best practice – and relax over a few beers! To find out more about CIPR Cymru or if you’re interested in joining, visit: www.cipr.co.uk/content/groups/wales.

#4 We refreshed our social media crisis training with Social Simulator

Social Simulator is a training course which gives communications teams the experience of responding to different, real-time, social media crisis scenarios within a hands-on, private digital environment. Our content, PR, and social team members recently spent a morning locked away our boardroom responding to an imagined crisis and working through the right (and wrong) ways of handling corporate responses to a publicly contentious issue.

It was an interesting coincidence that we’d booked in to complete this exercise at the same time as two of the biggest social media PR failures of recent times were unfolding; Pepsi and their Kendall Jenner advert; and United Airlines and their awful handling of an overbooked flight. The way that both scenarios played out – and indeed were exacerbated by – poor handling of the brands’ own social media channels, underlined just how important it is to consider the social media response as an integral part of crisis handling in today’s communications mix.