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At Golley Slater, we believe the most creative, effective campaigns come from original thinking.

Golley’s week that was #17

Our regular round-up of what’s been going on in the Golley Slater Cardiff office over the last seven days.

#1 We helped final year USW students prepare for a career in advertising

Members of our Advertising Creative and Account Handling teams held mock interviews with University of South Wales students this week. Their creative portfolios and CVs were all reviewed and their interview technique put to the test, with each student given a chance to quiz us on what it’s really like to work for the largest integrated agency in Wales. We have a great relationship with the staff at USW, and love supporting their up and coming talent and gaining an insight into the work their students are producing throughout their degree.

#2 We took on two new members of staff

We’re really pleased to have welcomed Emily Gardner and Caroline Hodges to the Golley Slater Cardiff family this week. Emily graduated from the University of West England last year with a 2:1 in Journalism and PR, and has worked as a freelance video journalist and presenter at Swansea Bay TV for the past 11 months, sourcing stories and pulling together news packages for the station’s live daily bulletins. She has now joined the team as our new Digital Content Executive, a role which will see her strengthening our social media specialism and our in-house videography capabilities.

Caroline Hodges also joined us this week, as a PR account executive bringing with her two years’ industry experience on public, private and third sector clients at another Cardiff PR agency. In her new role, Caroline will work on a variety of pan-Wales brand client accounts, including Redrow Homes, St Joseph’s Hospital and the Plasdwr housing development in North Cardiff.

#3 Our Welsh Government ‘Employers Skills Marketing’ contract was extended for another year

After a competitive process and a lot of hard work planning and pitching, we received the news that our contract with the Welsh Government to handle their ‘Employers Skills Marketing’ campaigns had been extended for another year. This means that we’ll be continuing our work on projects like promoting Apprenticeships in Wales, and encouraging Welsh entries to the WorldSkills Competitions, to name but a few.

 #4 We learned about changes in influencer marketing at Traverse17

Last weekend our content and social media manager attended Traverse, an annual, global gathering of digital influencers,  and a chance to attend back to back talks covering everything from video editing, going live on social media, and SEO; to sessions on growing Instagram followers, improving photography skills and getting to grips with VR. We also learned a lot about how the landscape of influencer marketing is changing – you can read more about that in this blog post.