At Golley Slater, we believe the most creative, effective campaigns come from original thinking.
Our regular round-up of what’s been going on in the Golley Slater Cardiff office over the last seven days.
#1 We hosted a CIPR ‘Social Short’ with Dan Sargent, Designer & Creative Director at Blue Stag
At our CIPR ‘social short’ on Thursday, Dan from Blue Stag talked us through the now infamous #NameOurShip (aka #BoatyMcBoatFace) campaign for the N.E.R.C. The campaign eventually reached a quarter of a billion people and even gained momentum in America where it was a highly-discussed topic on CNN and The Late Show with Stephen Colbert. Dan discussed the power of crowd-sourcing, and the highs and lows of working with user-generated-content throughout their 4-week social media campaign. His top tips? You can’t control the internet but you can moderate it; be prepared to go viral; and take ownership of user generated content and use it to your advantage!
#2 We were out filming for our latest Wales Deanery advertising campaign
Some of our social, creative and agency team headed to the Cardiff and Vale hospital to shoot some video content for a new Wales Deanery campaign we’re working on, which is due to go live in July. The campaign aims to highlight the benefit of training and living in Wales, where ongoing investment provides some of the most modern medical and dental educational facilities within the UK, whilst leading edge education research activity within the Wales Deanery is of national and international excellence.
#3 Some of our PR team were out with The Seren Network, helping to inspire the next generation
This week, our PR team headed out to the Blaenau Gwent Learning Zone in Ebbw Vale for an EAS hub event. Our client, The Seren Network, is a collection of regional hubs designed to support Wales’ brightest sixth formers achieve their academic potential and gain access to leading universities. They had arranged for representatives from some of the UK’s top universities to host workshops and sessions for Welsh students, with the hope of encouraging more of them to apply this year.
#4 Around 300 of Wales’ leading business figures watched our #BeTheSpark video at the campaign launch event
Nine of Wales’ most prominent figures from business and academia have joined forces to encourage creativity and innovation, with the aim of turning Wales into a world class destination for companies of all sizes. This idea was handed to our creative team last year, and they were briefed to bring the “BeTheSpark” campaign to life. We’ve now produced signage, messaging and inspirational videos for the campaign, all of which were on display at the Motorpoint arena during the launch event this week. To find out more about the movement and get involved, visit bethespark.wales.