At Golley Slater, we believe the most creative, effective campaigns come from original thinking.
Our regular round-up of what’s been going on in the Golley Slater Cardiff office over the last seven days.
#1 We hosted a CIPR ‘Social Short’ event with Dwr Cymru
— GolleySlaterCardiff (@GolleysWales) July 13, 2017
How do you tell a story that nobody wants to hear? That was the question that Dwr Cymru was faced with when they started planning a campaign to raise awareness of the dangers of swimming in reservoirs. Morgan Lloyd, Head of Brand and Marketing at Dwr Cymru Welsh Water talked us through how they created the video for their hard-hitting ‘One Last Breath’ campaign and shared some key advice they learned along the way. 1. Slice and dice your content into as many formats as possible to make the most of your budget; 2. Don’t boost social media content until organic engagement starts to drop off; and 3. Content created on a small budget can be just as effective as content with a high production value if you present it in a way that speaks to your target audience.
#2 We visited Roath Park to create some content for the Wales Deanery campaign
This week we sent Emily, our digital content executive, out to meet a case study from the Wales Deanery to capture video which will be used for an ongoing campaign which highlights the benefits of living and working in Wales, and the work life balance on offer here. Why did we choose Roath Park for our filming location? This is a hot-spot for many runners in Cardiff – including our case study – who says that jogging around the park is one of his favourite ways to relax after work. You’ll be able to read his full story when the campaign goes live later this summer.
#3 We focused on continuing our professional development
At Golley Slater, we believe in the value of continuing professional development (CPD) and we regularly attend training courses and seminars in order to keep learning, and developing our skills. On Wednesday, some of the PR team attended the CIPR’s Strategic Internal Communications course which demonstrated the value of effective internal communication and how it is critical to business success. Meanwhile, on Friday, our PR Account Director Anna Hartt took part in a refresher Crisis Communications course with PRCA trainer and Westminster Council Leader, Nicki Aiken. The course covered the dos and don’ts of crisis comms, including the golden rules of handling an emerging media issue. Covering good and bad practice case studies, from the likes of Alton Towers, Virgin, BP, British Airways and Thomas Cook, Anna joined a team of comms professionals from organisations across the UK.
#4 Filming began on a batch of 40 case study films for a new campaign
We’ve started work on a batch of films featuring local businesses across Wales, as part of a new project for Welsh Government. When a big project like this comes in, our in-house creative team develop the concept and storyboard, which is carried through in filming and photography. 10 different locations will be used for this campaign, and the shoot will require a big a team effort to bring the original ideas to life as they were first imagined. Keep an eye out for our ‘behind the scenes’ film which we’re creating as we go, and you’ll be able to see exactly what it takes to see a project like this through from beginning to end.