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At Golley Slater, we believe the most creative, effective campaigns come from original thinking.

Golley’s week that was #30

Our regular round-up of what’s been going on in the Golley Slater Cardiff office over the last seven days.

#1 We met Alana Spencer, winner of last year’s Apprentice

Over the past few weeks we’ve been busy working with our client the Welsh Government, on its latest Apprenticeship campaign. #1000vacancies celebrates the fact that 1,000 brand new apprenticeship vacancies are available to people of all ages across Wales this summer.

Showing her support for the campaign is winner of BBC One’s The Apprentice 2016, Alana Spencer. We caught up with her at the Royal Welsh Show on Wednesday, and got to try a couple of her amazing brownies, too!

Alana also features in our new social video (above) which explains more about the #1000vacancies campaign, and why she’s backing it.

#2 Our client, Hilton Cardiff, looked at 2017’s key wedding trends

The Hilton Cardiff hotel, located in the heart of the city centre, is always a popular venue for weddings. This week, the team revealed some of the most popular trends they’ve noticed this year to Your South Wales Wedding.

Top trends included the return of cocktail hour, the colour comeback, and signature seating plans. Perhaps most surprisingly, more couples seem to be ditching the bank of mum and dad and funding their own nuptials. Find out more by clicking here.

#3 We gathered our top tips on content marketing

Our content & social media manager, Jane, and PR account director, Anna, shared the best ways to make the most out of your content.

From tips and tricks like recycling, consolidating and serialising content, to planning your approach from the beginning – it’s all here in our handy blog post!

#4 Our new appointment was featured on Wales Online

In last week’s blog we introduced you to Angharad Thomas, the new head of planning at our Cardiff office. Angharad has joined us from London, after leaving her most recent position as senior strategist at WCRS. There, she delivered UK Government campaigns, and helped develop the brand strategy for Sky Broadband and Movies. This exciting news was picked up by Wales Online as part of a business feature looking at the latest news from a variety of Cardiff-based PR agencies. You can read the full article here.