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At Golley Slater, we believe the most creative, effective campaigns come from original thinking.

Golley’s week that was #37

Our regular round-up of what’s been going on in the Golley Slater Cardiff office over the last seven days.

#1 We launched an exciting competition for Cardiff Airport

Have you ever dreamed about going on safari in South Africa? Maybe you’d prefer to explore Australia’s legendary highlights, sample India’s culture and cuisine, take in Hong Kong’s show stopping skyline, plunge into Thailand’s crystal clear waters or see China’s ancient treasures? The great news is that all six of these incredible destinations are now more accessible from Wales and the Southwest than ever before. It’s all thanks to Cardiff Airport’s new daily Qatar Airways flights to Doha, and to celebrate, Cardiff Airport are giving away two free long-haul flights to one lucky winner. To enter the competition, visit the Cardiff Airport website and fill in your details before the the competition closes on the 30th September.

#2 We secured some great coverage in Cosmopolitan

With Breast Cancer Awareness Month coming up, we spoke to the BreastCare experts at St Joseph’s Hospital (one of our PR clients) and teased out some quirky facts to encourage women to self-check and get to know their boobs better, and the editorial team at Cosmopolitan loved it. Our weird and wonderful facts ranged from extra nipples to the things that can cause boobs to sag, as well as the best sleeping position for particular breast shapes. Our favourite fact? Although there has been a small increase in the number of cases reported, the number of people dying of breast cancer has almost halved since the 1980s.

#3 We swotted up at the annual CIPR conference

Earlier this week, six members of our PR team headed over to Cardiff’s Park Inn for CIPR Cymru’s Annual Conference. The theme of this year’s event was the importance of research and audience insight to help plan a successful campaign. We learnt about the potential pitfalls of gathering data for news stories, and heard case studies from CIPR Gold Award winners who shared their expertise in engaging with the right audiences effectively. For info on forthcoming events from the CIPR in Wales (for members and non-members) see their Eventbrite page.

#4 We sought out inspiration at #DigiFest

Our digital media team needs to stay ahead of the curve in order to deliver the most effective, creative campaigns, and so they were more than happy to pop along to the Digital Festival at The Tramshed this week to catch up on all the latest industry news and mix with a busy crowd of innovators, investors, digi-preneurs and beta testers. The team got to experiment with some of the latest VR and AR technology, and hear some really interesting talks from companies who are using innovative ideas to solve real-life problems. One of our favourites was the ‘cup club‘ – a start up business fighting waste with the world’s first ‘coffee cup club’ experiment. By providing 500 solid, reusable cups and 6 collection/drop-off points on campus at the Royal College of Art, they are trying to bring an end to the disposable-cup-culture that has become a UK-wide problem – one that sends seven million single-use coffee cups to landfill every single day.

#5 We started the search for some new team members

As part of our commitment to building our future talent, we are looking to appoint four new apprentices to join us in Cardiff. This is a rare opportunity to join the team and gain the skills required to forge a career in Advertising, Media or PR & Social Media whilst completing a 15-month Higher Level (4) Apprenticeship in Advertising and Marketing CommunicationsTraining will be delivered in partnership with Sgil Cymru, based at Pinewood Studio Wales – find out more here.

#6 We said goodbye to our latest intern

We were sad to say goodbye to our work experience student Emma Videan this week. Emma, a second year Journalism student at Cardiff University, spent two weeks with our PR team and has been a huge asset to the team. As anyone who works in an agency knows, having someone who can hit the ground running is a huge help and, if the last two weeks was anything to go by, Emma’s got very bright future ahead!