At Golley Slater, we believe the most creative, effective campaigns come from original thinking.
Our regular round-up of what’s been going on in the Golley Slater Cardiff office over the last seven days.
Every couple of months, a member of our content and social team will head over to Pembrokeshire to capture a day’s worth of video content at Folly Farm Adventure Park & Zoo. This footage we then use to create memes, GIFs, and short, shareable videos for their social media channels, as well as offering them to media to accompany our press releases. It’s a job that is always the envy of the rest of the agency, and clearly Folly’s followers feel the same – a recent film we created about ‘Dinky’ the valais sheep attracted more than 80,000 organic views in less than 24 hours!
This week, our PR account director Anna Hartt took part in a panel discussion on the media, fake news, and how to measure the authenticity of content in the age of information bombardment. Organised by Swansea University in conjunction with the National Assembly for Wales and the WJEC, its purpose was to educate 300 students on essential study skills such as critical thinking. The session covered issues including how to define fake news and understand the scale of the problem, understanding click-bait and what it means for PR, and what this all means for today’s students! A full blog post from Anna will follow next week.
On Thursday, two members from our PR team attended an induction session with Arts & Business Cymru – of which we are a member. They will soon be matched with a Welsh arts charity that they will mentor, helping them set strategic goals. During the session, guest speaker Armin Kia from the Admiral Group provided tips and advice on what makes a good advisor, and shared some best practice for liaising and supporting charities within the arts sector.
Last night we had one of our most popular CIPR ‘Social Short’ events to date, organised by our very own committee member Hannah, hearing from Steve Owens, the social media editor at Media Wales. After the South Wales Evening Post merged with WalesOnline earlier this year, Media Wales also reviewed it’s social media approach creating region specific pages, such as Cardiff Online and Swansea Online, and appointed Steve as the social media editor. He came to our offices to chat to about the changes, and how we can best create the engaging, shareable content that WalesOnline is looking for.
This week we welcomed Joe McMullen to our Media team as our new digital media manager. Joe is a PPC specialist and joins us from a local web agency who we often work collaboratively with – over the coming months, he will be working on search campaigns with clients including Bosch and Business Wales. Welcome to the team, Joe!