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At Golley Slater, we believe the most creative, effective campaigns come from original thinking.

Golley’s week that was #43

Our regular round-up of what’s been going on in the Golley Slater Cardiff office over the last seven days.

#1 We traveled to London to join Mintel’s ‘Big conversation’ 

On Wednesday, a few members of the team from across the business traveled to London for a day of inspiring talks from the expert industry analysts at Mintel. Representatives from our media buying, PR, agency and planning departments soaked up loads of information and insight on the consumer trends to watch out for in 2018.

Topics included an in depth look into the effects of ocean plastic; the effect of GDPR legislation on shareholders; the mental health issues faced by modern teenagers; and how consumers are demanding more transparency from brands.  Keep your eyes peeled on the blog next week for a full write up from Senior PR Account Manager, Hannah Mae Dixon.

#2 We visited Mercedes Benz world to film some young apprentices

Our client Linde Material Handling held their Apprentice Awards ceremony this week, an annual event which recognises the contribution and talent provided by apprentices within the business. Two members of our Social Media and PR team visited Mercedes Benz World in Woking to capture some video footage – this will be used to create snappy social content that will help to attract more young people to take up an apprenticeship in forklift engineering.

LINDE

#3 We started our search for a new junior film maker

Do you have a film or visual effects degree or professional film making experience? Can you use Adobe After Effects and editing software? Are you a team player who can adapt to a fast-moving environment and muck-in when needed? If you answered ‘yes’ to all of these, then you could be the new junior film maker we’re looking for. To find out more and apply, click here.

#4 Our new campaign for Organ Donation Cymru was revealed

We have spent the last 3 years raising awareness of the Organ Donation legislation change here in Wales, so we were delighted when after a competitive pitch, we won a new contract for a brand-new campaign to encourage more people to talk about their views on, and decisions about, organ donation. After weeks of hard work, the campaign went live this week, with the TV advert breaking for the first time during Wednesday night’s episode of Coronation Street. We love working on such an important campaign, so it’s been great to see the positive response this week. Read our case study for this campaign by clicking here, and watch the hard-hitting TV ad in full below: