At Golley Slater, we believe the most creative, effective campaigns come from original thinking.
Our regular round-up of what’s been going on in the Golley Slater Cardiff office over the last seven days.
It’s always great to work on a campaign that really does make a difference to people’s lives and working with the Welsh Blood Service to recruit more bone marrow donors has been no different. We were tasked with creating a campaign to encourage people to stay a little bit longer when giving blood, and to consent to giving an extra sample to join the Welsh Bone Marrow Donor Registry. We came up with a campaign idea that positions joining the register as on of the most chilled out ways to save a life.
We asked local artist Matt Needle to create some cool imagery featuring live-saving situations that certainly aren’t chilled – like wrestling a new-born baby from the jaws of a crocodile whilst crossing a shark-infested sea (pictured above)! Why go through all of that when you can simply ask to join the Welsh Bone Marrow Donor Registry in order to save a life? We headed to Cardiff University to help spread this message, and created a ‘chill out zone’ where students could pop into to find out more whilst they waited to give blood, and take a snap using our geo-targeted Snapchat filter.
We're here today chilling out and saving lives @cardiffstudents!
— Welsh Blood Service (@givebloodwales) November 23, 2017
A few of our team headed to Cardiff’s first ‘female founders’ networking event, hosted at Sustainable Studios, to hear from some impressive entrepreneurial women who were there to share their tips and advice on starting a business. Spectrum Brushes founders, sisters Sophie and Hannah, gave an inspiring talk about the origins of their vegan make up brush brand which they founded from their parents’ garage in Barry, now valued in the millions. Nikki Giant, the CEO of Girls Circle, talked about her core aim to empower, educate and elevate girls and young women in Wales to reach their full potential. Finally, sisters Sarah & Julia who decided to open their own co-working space for creatives – the venue for the evening’s event – talked about the importance of trusting gut instincts.
It was fab to hear about the female success stories coming out of Cardiff at the moment, and we can’t wait to attend the next Female Founders event – keep an eye on twitter.com/FemaleFoundersW for an announcement on the next date.
— GolleySlaterCardiff (@GolleysWales) November 21, 2017
Nia has just recently graduated from Oxford University with a languages degree in French and Spanish. Although her course didn’t point typically towards a career in PR, after doing some research, and getting some work experience, the industry really appealed to her. Nia was thrown in at the deep end with a month-long, paid internship here at Golley Slater Cardiff, and we were so impressed with her, we asked her to stay!
To find out more about what it’s like to go from being an intern to securing a full time role at Golley Slater Cardiff, read Tom’s blog.