At Golley Slater, we believe the most creative, effective campaigns come from original thinking.
Our regular round-up of what’s been going on in the Golley Slater Cardiff office over the last seven days
Last Friday we celebrated one of the most anticipated events in the Golley Slater PR calendar, the CIPR PRide Awards. The Awards recognise outstanding campaigns delivered by agencies and in-house teams, showcasing industry-leading work, boosting team morale and demonstrating the value of PR to the wider business world. The Awards culminate in a glittering award ceremony at City Hall, at which the winners – all selected by a team of independent industry experts – are presented with an award for their category. Our team took home two silver awards, one for the Integrated category for our ‘Connecting Wales through Superfast Broadband’ campaign, and another in the Education category, for our work ‘Taking the Seren Network to new heights’.
Our creative team received a massive pat on the back this week when our Mitsubishi Outlander PHEV ad – Hybrid Leader – was deemed one of the top 5 car ads of 2017 by revered advertising industry review site, David Reviews. Oh, and we’re not just talking the UK – this stellar list was derived from ads from across the world. Described as ‘highly creative’ with a ‘a dark vibe, sure to stand out during any ad break’ the advert focuses on the mythological ideas of a hybrid highlighting the USPs of this model. To read the review click here, or to watch a behind the scenes of how the advert was made, visit our blog post.
This week we had a visit from Alex Kopfli, the planning director at We Are Inspired to talk to us about how they could assist us in generating and implementing experiential marketing campaigns for our clients. Alex shared details of some of the projects that We Are Inspired has worked on recently, including for Coca Cola and Benefit, as well as some of the latest gadgets and technology available for amplifying activity on social media. The PR team was wowed by some of the experiential activity and Alex certainly gave us some inspiration for future campaigns.
This week, we attended client Hugh James’ seminar on General Data Protection Regulation (GDPR) – which has been described as the biggest shake up in data protection and privacy law in a generation. A panel of data protection experts provided organisations with information on the changes, providing practical advice on how the changes will affect their organisation. Guest speaker Helen Thomas – Senior Policy Officer for the Information Commissioner’s Office – also joined to provide an overview of GDPR and what it means for organisations.
Visit Hugh James’ website for more information on all things GDPR.