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ORGAN DONATION WALES

Legislation awareness campaign

To raise awareness of new legislation being brought in by Welsh Government, Golley Slater created an emotive campaign that helped Organ Donation Wales communicate that individuals who neither opt in or out of organ donation have in effect, given consent.

Leading with a TV campaign which placed our audience in the shoes of families waiting for a donation; our activity ran for three years, up to and beyond the date of the new legislation. Thanks to our activity, awareness of the legislation grew steadily from 30% and had reached 75% by November 2015.

Since the law came in to force and in the first 6 months alone, the number of donors increased by 34% from the previous year. Over 60 organs were donated, resulting in dozens of lives saved.