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PUBLIC HEALTH WALES

Hydration campaign

Public Health Wales faced the challenge of getting elderly hospital patients to drink more water. Despite being easily preventable, dehydration can have serious consequences; mild dehydration can affect mental performance and increase feelings of tiredness, while serious dehydration can be life-threatening.

Golley Slater worked with the client to devise a series of innovative concepts that not only focused on the patient, but also encouraged those looking after them – including family, hospital staff, visitors, and partners as well as the wider public – to play an active part. A ‘drinks dial’ proved to be a particularly effective tool for tracking water intake, and a series of eye-catching posters re-iterated campaign messages and key information.

Over 20 key partners were targeted to spread the message to their wider networks – approximately 50,000 people. The pilot campaign showed an increased incidence of visitors bringing drinks for relatives from 18% to 63%, and increased the number of glasses of fluid consumed per patient by 1.9 per day.